As an ever-rising flood of data clouds the digital marketplace, brands struggle to adapt to keep sales growing. To better understand and reach customers, then determine which campaigns actually drive them to buy, marketers are increasingly turning to robust identity mapping.

Gain a better understanding of the importance of identity mapping and how brands can implement it to improve their competitive trajectory.

In this revealing new e-book, you'll learn: identity-mapping-img1

  • The importance of identity mapping
  • People-based marketing for competitive advantage
  • Knowing and understanding your customers and prospects
  • Connecting the customer/prospect across all screens
  • Identity mapping traps to avoid

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4INFO enables national brand advertisers to reach precise audiences across mobile devices and desktops and measure campaign success based on actual sales lift. Hundreds of brands have relied on the reach, targeting accuracy and measurement experience of 4INFO’s ad tech platform.